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Leadpages Pricing in 2026: Plans, AI Credits, What Changed

By Shivaguru, founder of DearConvert · Updated August 24, 2026 · 9 min read

Leadpages rebuilt its pricing for 2026, and the change is big. The entry plan now costs $99 a month, roughly double the old $37 to $49 range. Existing customers kept their old rates, which means the people who wrote most of the reviews you'll find online aren't paying what you'd pay today. Here's the full 2026 lineup, what AI credits actually cost, and the fine print we'd want to know before handing over a card.

The short version

In a hurry? Here's the whole article in six bullets.

• Leadpages sells three full-builder plans in 2026: Grow at $99, Optimize at $199, and Scale at $399 per month. Annual billing drops those to $79, $159, and $319.
• Every full plan includes unlimited traffic and unlimited pages, plus A/B testing with 2 variants from the first tier. That combination is rare in this market.
• The meters are seats (1, 3, or 10) and AI credits (40,000, 80,000, or 160,000 a month). Credit top-up packs run from $2.50 to $90.
• A budget line called HTML Pub exists at $10, $29, and $49 a month for 5, 25, and 50 pages, but it's publish-only.
• The 2026 rebuild roughly doubled entry pricing. Existing customers were grandfathered at their old rates.
• The trial lasts 7 days and requires a card.

What changed in 2026

For years, Leadpages was the budget pick in this category. Entry pricing sat somewhere around $37 to $49 a month, and that's the number most older reviews and comparison posts still quote. In 2026 the company rebuilt its whole plan structure, and the new entry point is Grow at $99 a month. Roughly double.

Existing customers were grandfathered, so nobody woke up to a doubled invoice. Fair play. But it creates a trap for shoppers: the person recommending Leadpages in a Facebook group might be paying half of what you'd pay today.

The rebuild wasn't just a price hike, though. Leadpages moved the meters. Traffic and pages are now unlimited on every full plan, and A/B testing comes with the first tier. What scales your bill instead: seats and a new currency called AI credits. We compared how every builder meters you in our 2026 pricing master table.

Every plan, monthly and annual

Here's the full 2026 lineup in one table.

Two things stand out. First, annual billing saves roughly 20% on each plan, so if you're confident you'll stay a year, that's $240 back on Grow alone. Second, notice what's missing from the table: visitor caps. There aren't any. No plan meters your traffic, and there are no overage fees waiting for a good month. Plenty of competitors can't say that.

What grows your bill instead is people and AI usage. One seat becomes three at $199 and ten at $399, and the credit pool doubles at each step. That's a very different shape than visitor caps, and whether it fits depends on how your team works.

The HTML Pub line

Alongside the main plans, Leadpages sells a stripped-down line called HTML Pub. The pricing is much friendlier: $10 a month for 5 pages, $29 for 25 pages, and $49 for 50 pages.

The catch is in the name. These plans are publish-only. You're paying to put pages live, not for the marketing toolkit around them. If all you need is hosting for pages you already have, the $10 tier is one of the cheapest tickets in the industry. If you came for the builder, the testing, and the lead tools, the real Leadpages starts at $99.

AI credits, explained

AI credits are the newest meter in landing page pricing, and Leadpages leans on them harder than most. Every plan includes a monthly pool: 40,000 credits on Grow, 80,000 on Optimize, and 160,000 on Scale. The credits power the platform's AI features, and when they're gone, you buy more.

Top-up packs run from $2.50 for 2,000 credits up to $90 for 150,000. Do the math and the small pack costs $1.25 per thousand credits while the big pack costs $0.60 per thousand. In other words, buying credits in small emergencies costs about twice as much per credit as stocking up. That's a classic top-up pattern, and it rewards people who plan ahead and quietly taxes people who don't.

Our honest advice: before you pick a plan based on its credit pool, spend your trial week watching how fast the meter actually moves for your workflow. Heavy AI users on Grow may find the 40,000 pool is the real constraint, not the price. Credits-plus-seats is one of the three metering models in this market, and we compared all three in our essay on leads-based vs visitor-based pricing.

The one-seat catch on Grow

Here's the line item that surprises teams: Grow includes exactly one seat. Not one seat with cheap add-ons. One seat, and the listed path to a second login is the $199 Optimize plan.

For a true solo operator, that's fine and fair. But think about who actually buys a $99 landing page tool. A freelancer who wants their assistant to edit copy. A two-person startup. A consultant who wants a client to peek at results. All of them hit the seat wall on day one, and the wall costs an extra $100 a month.

Since we're being transparent: we built DearConvert differently here. Seats are unlimited on every plan, including the free one, because inviting a teammate shouldn't be a billing event.

The trial fine print

The Leadpages trial runs 7 days and requires a card up front. Seven days is short for evaluating a tool you might use for years, and a card on file means forgetting to cancel has a $99 consequence.

None of this is hidden, but it rewards discipline. Put a cancel reminder on your calendar for day 5, use the week to build and publish a real page, and watch your AI credit usage while you're in there. For contrast, our own trial gives you 14 days of Pro with no card, proof that a card-free trial is a choice, not a technical necessity.

What Leadpages gets right

An honest pricing article needs this section, because the 2026 rebuild got several big things right.

• Unlimited traffic on every full plan. No visitor caps, no overage math, no anxiety when a page takes off. Compare that with Unbounce, where a good month can trigger $80 overage blocks, and the value is obvious. We broke down that model in our Unbounce pricing guide.
• A/B testing from the first plan. Most tools gate testing behind an $89 to $199 tier. Leadpages includes it at $99 with 2 variants, earning a spot among builders that don't charge extra for testing.
• Four domains on Grow. That's generous for an entry plan. Our own $19 Starter includes one custom domain, so credit where it's due: if you run several small brands, four domains at $99 is a real perk.
• Grandfathering. When prices doubled, existing customers kept their rates. Not every company in this market handles repricing that gracefully.
• A mature product. Leadpages has been building landing pages for a long time, and the polish shows in ways a young product can't fake.

If your budget is comfortable at $99 or more, your team fits in the seat limits, and you like the AI features, Leadpages is a solid buy in 2026. The question is what happens when one of those three things isn't true.

If $99 is too much

Plenty of people loved Leadpages at $37 and simply can't justify $99. If that's you, here's the honest field of cheaper options and what each one trades away.

Notice the pattern: the sub-$50 field mostly swaps a lower sticker price for visitor caps and overage fees. DearConvert (that's us) is the exception because we kept the two things that make Leadpages 2026 good, unlimited traffic and A/B testing everywhere, and moved the meter to leads instead. Starter at $19 includes 10 pages, 1,000 leads a month, a custom domain, and integrations. Go over your cap and we hold the extra leads, then release them when you upgrade, never billing you for a surprise. Add a 30-day money-back guarantee and a price that never rises while you're subscribed. Full details are on our pricing page, and we rounded up the best Leadpages alternatives separately.

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