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Landing Page Builder Pricing Compared: The 2026 Master Table
Every landing page builder prices differently, and that's not an accident. One meters your visitors, another meters AI credits, a third meters seats, and comparing them means opening nine pricing pages in nine tabs. We did that for you. Below is one table with the numbers that actually decide your bill: entry price, the cheapest plan with A/B testing, traffic limits, overage policies, seats, and whether a free plan still exists.
What to show: A grid of the nine compared tools with each one's entry price shown as a large number, sorted from cheapest to most expensive
Alt text when replaced: Nine landing page builders arranged by 2026 entry price
The short version
If you only take five things from this page, take these.
- Entry prices in 2026 run from under $20 a year (Carrd, for simple one-pagers) to $99 a month (Leadpages and Instapage).
- A/B testing is gated behind an $89 to $199 plan on most tools. The exceptions are Leadpages, which includes it from $99, and DearConvert, which includes it on every plan, free included.
- Most tools meter visitors and charge overage fees when you pass the cap. Unbounce charges $80 per extra 10,000 visits or any part of that block. Swipe Pages charges $5 per extra 5,000.
- Free plans have nearly disappeared. Landingi killed its free plan, and Unbounce, Instapage, and Swipe Pages never had one.
- The sticker price rarely predicts the real bill. Caps, overages, seats, and credit top-ups do.
The master table
All prices are monthly billing unless marked. Annual per-month prices are in brackets.
| Tool | Cheapest plan | Cheapest plan with A/B | Traffic included | Overage policy | Seats | Free plan? |
|---|---|---|---|---|---|---|
| DearConvert (that's us) | $19 ($15) | $0 (every plan, Free included) | Unlimited on every plan | None. Extra leads are held and released on upgrade, never billed | Unlimited on every plan | Yes: 1 page, 100 leads/mo |
| Leadpages | $10 (HTML Pub, publish-only); full builder $99 ($79) | $99 ($79), 2 variants | Unlimited on full plans | No traffic overage; AI credit top-ups $2.50 to $90 | 1 / 3 / 10 by plan | No; 7-day trial, card required |
| Unbounce | $29 ($22) | $149 ($112) | 500 to 50,000 visitors by plan | $80 per extra 10,000 visits, or any part | Capped per plan | No |
| Instapage | $99 ($79) | $199 ($159) | 15,000 to 50,000 visitors by plan | Visitor caps; above 50k is custom enterprise (median around $22.5k/yr) | Plan-dependent | No; card-required trial that auto-converts |
| Landingi | $29 ($24) | $149 ($119) | 2,000 to 500,000 visits by plan | Visit caps; AI credits metered; $5/mo per extra domain | Subaccounts arrive at $299 Scale | No; free plan discontinued |
| Swipe Pages | $39 ($29) | $89 ($69) | 20,000 to 500,000 visits by plan | $5 per extra 5,000 visits | Plan-dependent | No |
| Carrd | Under $20 per year | Not offered | General row, see note | n/a | n/a | See note |
| Kit | Landing pages included with its email plans, free plans included | General row, see note | General row, see note | n/a | n/a | Yes, on the email side |
| ClickFunnels | From $97 | General row, see note | General row, see note | n/a | n/a | See note |
How to read the table
Three notes keep this honest.
The last three rows are context rows. Carrd, Kit, and ClickFunnels solve adjacent problems rather than competing head-on. Carrd is a lovely way to put a simple one-page site live for under $20 a year, but it has no A/B testing or lead tools, so it's a different purchase. Kit is an email platform first, and landing pages come along with its email plans, including the free ones. ClickFunnels sells a whole funnel suite starting near $97 a month, so comparing it to a page builder is comparing a toolbox to a hammer. For these three we list only the general facts we're confident in and mark the rest, rather than inventing specifics.
"Plan-dependent" means we won't guess. Where a vendor doesn't publish a clean number, or changes it often, we say so instead of padding the cell. If you have a current number with a source, send it over.
Our row is in the table. We think it holds up well, but you should know the gaps too: DearConvert is newer than everything else listed, our template library is smaller, and we don't have heatmaps. What we do have on every plan, including the free one, is unlimited traffic, unlimited seats, A/B testing, popups, and analytics, with leads as the only meter. Details on the pricing page.
The three metering models
Once you see the metering models, every pricing page in this market becomes readable in about ten seconds. There are only three.
Model one: visitor caps plus overage fees. Unbounce, Instapage, Landingi, and Swipe Pages all meter the people who land on your pages. Cross the cap and you either upgrade or pay overage. Unbounce charges $80 for each extra block of 10,000 visits, even a partial one. Swipe Pages charges $5 per extra 5,000. The quiet problem: you're billed for traffic whether or not it converts. We wrote a full breakdown of what that means in practice in our Unbounce pricing guide.
Model two: AI credits plus seats. Leadpages moved here in 2026, and Landingi meters AI credits too. Traffic is unlimited on Leadpages' full plans, which is genuinely great, but the bill scales with your team size (1, 3, or 10 seats) and your AI usage, with credit top-ups running $2.50 to $90 a pack. Predictable if your team is stable, less so if your AI usage is spiky.
Model three: leads. This is the model we built DearConvert on, and as far as we know we're the only ones in this table using it. You pay based on form submissions, the thing a landing page exists to produce. Traffic, seats, and testing are unlimited or included on every plan. Spam never counts against your cap, and if a big month pushes you past it, the extra leads are held and released when you upgrade, never billed as overage. The full argument for and against this model, including its honest downsides, is in our essay on leads-based vs visitor-based pricing.
What to show: Three columns illustrating the metering models: a visitor counter with an overage fee alarm (Unbounce, Instapage, Landingi, Swipe), a coin meter with seat icons (Leadpages, Landingi), and a form-submission counter (DearConvert)
Alt text when replaced: Diagram of the three landing page pricing models: visitor caps, AI credits and seats, and leads
Four traps to check before you buy
Whatever tool you're leaning toward, run it through these four checks. They're where most billing surprises live.
1. Visitor caps. Read the cap, then compare it to your ad plans. Unbounce's $29 plan includes 500 visitors a month, and Landingi's $29 plan includes 2,000 visits. A modest ad campaign walks through either cap in days. A cheap plan with a tiny cap isn't cheap, it's a deposit.
2. Overage fees. Ask what happens the day after you pass the cap. On Unbounce, one visitor over the line bills the full $80 block. On Swipe Pages it's $5 per 5,000, which is gentler but still means your best month is your most expensive one. We ran the worked examples in our overage charges guide.
3. Per-seat pricing. Count the humans who'll ever touch the tool: you, a freelancer, a client who wants to peek at results. Leadpages includes 1 seat at $99 and 3 at $199. If seats are metered, your team's growth is a billing event. (Ours aren't metered, on any plan. Disclosed and biased, but true.)
4. Card-required trials. Leadpages asks for a card for its 7-day trial. Instapage's trial requires a card and auto-converts into a paid plan. Neither is a scandal, but both punish forgetfulness. Put a cancel reminder on your calendar the minute you sign up, or pick a tool that lets you try without a card.
Want to skip all four traps at once? DearConvert has no visitor caps, no overage fees, unlimited seats, and a 14-day Pro trial with no card. The free plan never expires, and A/B testing is on every plan. We meter one thing: the leads you actually collect.
Start free, no card needed →How we keep this page honest
Pricing pages change quietly and often, and a comparison table is only useful while it's true. So here's our commitment: we maintain this table, we date every update at the top of the article, and when a vendor changes a number we change our copy of it. Unbounce's overage policy, for instance, dates from November 2025, and Leadpages' current lineup is a 2026 rebuild that roughly doubled its old entry pricing while grandfathering existing customers. Both of those facts replaced older ones, and future changes will replace these.
If you find a cell that's out of date, or you work at one of these companies and want to correct the record, use our contact page. We'd rather fix a number than defend it. And if you want to go deeper on any single tool, we've published full teardowns of Unbounce, Instapage, and Leadpages pricing, plus a guide to what landing pages cost overall.
FAQ
What's the cheapest landing page builder in 2026?
For a simple one-page site, Carrd at under $20 a year, though it has no A/B testing or lead tools. Among full builders, DearConvert has a free plan (1 page, 100 leads a month) and a $19 Starter, while Landingi and Unbounce start at $29 with tight visit caps.
What's the cheapest way to get A/B testing?
DearConvert includes it on every plan, including the free one. After that, Swipe Pages includes it at $89, Leadpages at $99, Unbounce and Landingi at $149, and Instapage at $199. Across most tools, testing is gated somewhere between $89 and $199.
Which landing page builders have unlimited traffic?
Leadpages includes unlimited traffic on its full plans, and DearConvert includes it on every plan, free included. The rest of the field meters visitors: Unbounce from 500 to 50,000, Instapage from 15,000 to 50,000, Landingi from 2,000 to 500,000, and Swipe Pages from 20,000 to 500,000.
Which builders still have a free plan?
Very few. Landingi discontinued its free plan, and Unbounce, Instapage, and Swipe Pages never had one. DearConvert has a free plan with 1 page and 100 leads a month, and Kit includes landing pages with its email plans, including the free ones.
What are overage fees?
Charges that kick in when you pass your plan's visitor cap. Unbounce bills $80 per extra 10,000 visits or any part of that block, and Swipe Pages bills $5 per extra 5,000 visits. Leads-based tools handle this differently: DearConvert holds over-cap leads and releases them on upgrade instead of billing.
How often is this table updated?
We review it whenever a vendor changes public pricing, and the date at the top of the article reflects the last check. If you spot a stale number first, tell us through the contact page and we'll correct it.